Job description    2020-11-21

If you are customer-focused, love the outdoors, and are ready for a new challenge, come join our team!
Our corporate office is located at 25 De Baets Street in the St. Boniface Industrial Park.

Summary:
Reporting to the Marketing Manager, the Social Media Coordinator will execute the day-to-day activities within the Cabela's social media and influencer programs. This position will be responsible for the execution of paid and organic social media-specific content and campaigns as determined by the social media and influencer strategy and the needs of the business, and will communicate and inform the overall social media strategy.

Working closely with the marketing and category teams, the Social Media Coordinator works to maximize Cabela's engagement and reach with its customer base via social media and influencer marketing. This position will be a key voice of Cabela's as it crafts and communicates posts, content and responses to customer interactions with the Cabela's brand. Building and communicating regular reporting of program specific KPI's and representing Social Media in omni-channel planning will be critical to success.

Responsibilities: Execute the social media and influencer strategy, coordinating with stakeholders across all channels of Cabela's to ensure its effectiveness and maximizing customer engagement and reach. Build and execute social media content and campaigns and related day-to-day activities including monitoring on and off network social media activity, crafting and posting content and commentary as well as responding directly to customer feedback and communicating to other internal departments where necessary. Work with all other marketing teams, merchandising teams and business units to ensure social media and influencer programs are fully integrated with all related marketing and merchandising activity to drive maximum customer engagement and reach. Monitor and communicate performance against effective benchmarks for measuring the impact of social media. Analyze, review, and report on effectiveness of social media efforts in order to maximize results.
Qualifications: Post-secondary education in Marketing, Communications or Business Administration 1-3 years’ experience working with social media for B2C (Business to Consumer) Knowledge, experience and understanding of the digital media space Experience and knowledge of social media platforms, successful communication strategies and paid marketing opportunities within social media Experience and knowledge of influencer marketing an asset Adapts to change in a fast paced Detail oriented and organized Ability to prioritize work and manage time well Excellent interpersonal skills Proficient with Microsoft Office applications (Word, Excel, Outlook)
Interested candidates should submit their resume to www.cabelas.ca/careers.
We thank all applicants, however, only those selected for further consideration will be contacted.

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